When it comes to speeding and road safety ads a lot of them have focused on the shock tactic angle. Whether the shock ads are effective or not is a matter of debate, but putting that aside, it’s nice to see the RTA taking a unique approach to the problem with their “Pinkie” ads.

If you haven’t seen the ad before, here it is.

Targeting the male ego to bring about a behavioral change is an interesting concept, whether it works or not remains to be seen. Based on some of the comments posted on YouTube, I’m guessing that there are some people out there that will forever miss the point, no matter how the message is delivered.

Popularity: 31% [?]