Ford Australia President Tom Gorman today officially launched the new BF Falcon MkII range, which will go on sale later this month.

"The introduction of the new BF Falcon MkII is the next step in the evolution of the iconic Falcon brand," Mr Gorman said. Mr Gorman also announced new model pricing for the BF Falcon MkII line-up, revealing a revised pricing structure that strategically realigns the sports and sports luxury models to maintain competitiveness in their highly important sectors.

"We have taken the deliberate strategic action of repositioning some of our most popular vehicles, in order to ensure that the competitiveness of our price offering is as customer-focused as the design changes we have made to the vehicles," Mr Gorman said.

"The large car market is more competitive now than at any time in recent memory. These pricing actions will allow Ford to maintain our strong share of this segment, which has been the genesis of our success over many decades, while also increasing the attractiveness of the Falcon range to other customers."

The new BF Falcon MkII range delivers new styling and additional features, as well as wider availability of the six-speed automatic transmission and Dynamic Stability Control system.
"Recommended retail pricing of our premium Falcon XR models has been reduced by up to 12.4 per cent, while Fairmont Ghia has benefited from a reduction of 12.1 per cent compared to the previous model," Mr Gorman said.

"Combined with new styling and finishes, we believe these actions make both the sports and sports luxury models a compelling value proposition."

In conjunction with the release of the BF Falcon MkII range a new "Euro Sports Package" will be optional on the Falcon XT, Futura and Fairmont sedan, comprising the six-speed automatic transmission, Dynamic Stability Control, Sports Control Blade Independent Rear Suspension and 17-inch alloy wheels and tyres.

The combined RRP of the features in the Euro Sports Package is $3,900, but at launch it will be available for $250 as part of a special value offer.

Dynamic Stability Control will also be available across the wider Falcon sedan range as part of an optional "Euro Sports Package", which includes the six-speed automatic transmission, Sports Control Blade Independent Rear Suspension and 17-inch alloy wheels and tyres.

It is disappointing to see that Stability Control is not a standard feature in the Falcon range, and this would appear to offer a competitive advantage to the new Holden Commodore which offers Stability Control as standard across the range. It is even more disappointing to note that Stability Control is offered as part of the optional sports package. I do not see why life saving safety features should be bundled together in a package with other 'luxury' features and accessories such as alloy wheels. If you are looking at a BF Falcon I'd strongly recommend picking one up whilst the Euro Sport Pack is being offered for an additional $250.

Popularity: 11% [?]